We’ve all gone fitness mad! Hitting the gyms and working on their bods to prepare for the (hopefully!) warmer months ahead. Naturally this mantra makes its way into the minds of the fashion savvy and the sports luxe trend comes to life. It was such a massive trend in ’14, seen on the catwalks of Marc by Marc Jacobs, Lacoste, Versace and Emilio Pucci that us Motel gals just couldn’t get enough! With designers like Alexander Wang and Jean Pierre Braganza leading the way, the trend is staying put and hitting even harder in 2015. Are you ready?! Don’t sweat it, we’ve got you covered.
Motel are on top of their game and they’ve got a HAWT new trend coming your way! Sports Deluxe – you’ve got it, the ultimate in sporty chic minus the sweat-fest. Yes please!
With a fierce mix of scuba fabric, bubble textured jersey and sheer mesh, all in monochrome hues with a dash of modern floral, it’s got everything you need for effortless streamlined style.
In these cold January days here at etailPR we like to keep our spirits up by checking out the trends for SS15. Whilst dreaming of the sun we have compiled a selection of two trends that should be big when the sun starts shining.
That 70s Fashion Show
Motel’s SS15 lookbook – available to preview here, shows a collection of 70s inspired dresses, co ords and shirts. Think bold florals in purples, blues, oranges and yellows paired with centre partings and hairbands. Take a look here.
Lauren Pope’s collection for In The Style also looks like it will be taking a nod to the seventies with relaxed palazzo pants and co ordinating jackets. Available here.
Check me out
The monochrome trend of SS14 revealed the beauty and simplicity of the grid check, and it looks like it isn’t showing any signs of shifting!
Here we have picked out our best choices for grid-patterned garments!
The perfect way to accessorise both a seventies look or a minimalistic grid check is with Orelia’s new collection of temporary metallic tattoos. Whether you’re on a night out, at a festival or on the beach, these tattoos are set to be huge this Spring/Summer and Orelia’s collection is not only affordable but delicate and beautiful! Take a look here.
Laura Whitmore stepped out looking oh-so-on trend in this distinctive sapphire blue Motel jumpsuit this week. Laura accessorised this versatile satin number perfectly with a muted grey clutch and gold bangle at Plan Ireland’s ‘Because I’m a Girl’ ball. The Monarch Jumpsuit from Motel is a total wardrobe staple in this season’s deep blue tone and flattering plunge neck shape. Steal Laura’s party season style with this must-have jumpsuit for £49, available now at Motel.
This Valentines at etailPR we’ve rounded up the best promotions our brands are offering to make you feel their love! Whether this year you’re loved up or happily single there are some amazing deals on perfect outfits to catch the eye of a loved one.
Motel – the stylish brand is offering a huge 20% off their Valentines range with code LOVEME20 valid now until 10/02/14. The category is filled with fresh prints, flirty styles and cute jewellery to set you up for the day. Take a look at the full collection here.
In Love With Fashion – the perfect brand for Valentines day! They are offering a massive 25% off their selected Valentines pieces with the code ROMANCE25 valid now until 14/02/14. Shop pretty pastels, feminine dresses and floaty numbers here.
WalG – have chosen their best Valentines pieces and offering 20% off orders with code LOVEWALBOX20. Shop cute heart knits and sugary pink hues here.
If you’re interested in etailPR or our website consultancy for fashion brands give us a ring on 01242 238373 or look at our site here.
This week our brands at etailPR have had some amazing celeb spots! It seems the new SS14 collections are just as popular with the A list as well.
Starting off with Wildfox Couture, the gorgeous Taylor Swift has been spotted wearing the Seeing Stars Lennon Jumper – priced at £208 – check out the rest of Wildfox Couture’s best sellers here
Next we have two spots from Motel, the up coming singer to watch Ella Eyre wore the matching two piece from Motel in the mono print symmetry, she teamed the outfit perfectly with hoop earrings and trainers. Mindy top – £22.00 Annie Skirt – £30.00. Take a look at Motel’s new SS14 collection here.
Lilah Parsons also wore the Motel Sohelia crushed velvet skirt whilst presenting on MTV, currently on sale at only £25.00!
X-Factor star Tamera was spotted in the popular In love with Fashion Black pleated cold shoulder dress. Priced at £32.00
To hear more about PR opportunities or other exciting information from our brands then please contact etailPR on 01242 238373 or visit our website for more details.
December 2013 was the month of the mobile devices, with statistics showing an increase of traffic to 39.5% throughout Christmas and 33.54% on Boxing day; compared to 14.77% in January 2013 – a whopping 167% increase!
Boxing day figures showed almost 300 sales per hour were made via mobile devices – with AOV hitting £85.95.
Affiliate Window have released in depth statistics and information on the following mobile topics;
- Mobile vs. Non mobile traffic breakdown
- Traffic breakdown by device type
- Smartphone traffic breakdown etc
In summary we can see that smartphones have breached the 15% mark of traffic share with 15.5.% in the month, iPhone traffic has decreased for the first time in the year dropping to 66.02%, decrease of -5% whilst Androids have been the biggest growth with gradual increases from November 10th taking their total to hit 30% in December.
This further demonstrates the importance of having a fully functional website for mobiles and tablets; at etailPR we ensure our client’s have an optimised mobile/table websites which ensure usability and design is paramount.
See examples below from our clients;
To discuss mobile websites and get some further information about how etailPR can help you with this growing market feel free to contact the sales team on 01242 238373 or visit our website for more information.
etailPR clients Motel and Little Mistress have both been announced as finalists in the annual Drapers Awards for 2013!
The yearly awards celebrate the best in the UK fashion industry and the 2013 event is set to be one of the biggest events in the fashion retail calendar with brand new categories, new host and a new venue.
It has been announced that the new host for this year’s awards show is Dara O’Briain – host of The Apprentice You’re Fired and regular on Mock the Week, he is regarded as one of the finest comedians of all time.
Motel has been nominated for ‘Womenswear Brand of the Year’ whilst Little Mistress is up for ‘Young Fashion Brand’. We would like to congratulate the brands on the prestigious nominations and wish them the best of luck on 21st November at Old Billingsgate!