Tag Archives: Fashion

Blue Vanilla launches affiliate campaign under etailPR management!


Blue Vanilla Launches Affiliate Campaign Under etailPR Management

Stylish, fun and modern, Blue Vanilla is a British fashion label bringing the latest trends to fashion-conscious girls. Expect a huge range of women’s fashion with a focus on beautiful silhouettes and feminine shapes. The brand have just launched their affiliate programme exclusively on Webgains under the management of etailPR. Offering up to 10% CPA on orders and a 10% off all orders ongoing with code HELLO10 Promote HERE

Promote Blue Vanilla on Webgains – HERE

Why promote Blue Vanilla?

  • 10% CPA on all orders
  • Stocked in New Look
  • Free UK Delivery
  • Proudly managed by etailPR.
  • Contact louis@etailpr.com and speak to etailPR about personal opportunities with banners and feed on request.

30% off ‘The Easy Edit’ shop at Sugarhill Boutique!

Fancy giving your wardrobe an Autumnal Update? Do it the easy way with 30% OFF! Sugarhill Boutique have created ‘The Easy Edit’ Shop with their top Autumn Picks – Shop this weekend and 30% will be deducted at the checkout!

Valid on items in ‘The Easy Edit’ shop only – No code needed – 30% deducted at checkout – Ends Monday

The link to the items which are on promotion is http://www.sugarhillboutique.com/shops/the-easy-edit/

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Promote Sugarhill Boutique here!

Why promote Sugarhill Boutique?

  • Massive 10% CPA on all orders!
  • 30 day cookie
  • Loved by bloggers! Check out bloggers favourites here

Contact louis@etailpr.com and speak to etailPR about personal opportunities

ILWF Promotions

Promote ILWF here!

ILWF have some great promotions lined up for you this weekend! Well known for their signature girly, feminine style ILWF deliver their fabulous customers the latest trends at affordable prices.

1) Make a statement in a signature slogan tee and get 30% off with code SAYIT30 




2) 2 sale items for £20!




3) Price drop on the best selling Ditzy print! £36 down to £25.




Why promote ILWF?

  • Massive 6% CPA on new customer orders!
  • 30 day cookie
  • Loved by celebrities! Including Danielle Armstrong, Katy Perry, Ashley James and more!

etailPR Host Celebrity & Blogger Gifting Event!


The first day of the month saw the arrival of celebrities and bloggers at The Hospital Club London to attend our exclusive gifting event in Covent Garden. etailPR teamed up with MadPR to showcase four of our brands and their new AW14 samples! etail’s Chris, Katie and Jack were there to mingle with the celebs and bloggers, along with Sophie from MadPR. In Love With Fashion, AX Paris, Quiz Clothing & exciting new clothing brand Blue Vanilla were all there with their AW14 collections, ready and waiting for the celebs & bloggers to check out.

As well as perusing the clothes on the brand’s rails, the celebs and bloggers enjoyed drinks and savoury snacks from the exclusive bar at The Hospital Club.

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New brand Blue Vanilla were there showcasing their AW14 range ahead of the launch of their website. The samples proved a big hit with the celebs & bloggers, causing a Twitter storm after the event with the celeb and blogger seal of approval! Blue Vanilla will be launching soon… So watch this space!

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AX Paris and Quiz Clothing had their AW14 party dresses on display, perfect for the coming festive season, getting everyone in the mood for some glitz, glam and all around gorgeousness!

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In Love With Fashion provided the 70′s style jumpsuits and patterned two-pieces, adding a splash of colour and prints to the sparkles of other rails.

Check out some pictures of the celebs and their gifts on the day…

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Zoe Hardman leaving with her Blue Vanilla goodies

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Danielle Peazer at the etailPR stand

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Ashley James has arrived

The celebs were clearly a fan of the new AW14 stock on display…

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Lydia Lucy was loving this jumper dress from AX Paris

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Kat Shoob was a fan of new fashion brand Blue Vanilla!

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Danielle Peazer enjoying In Love With Fashion’s rail

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TV Presenter Sian Welby looks happy with her Quiz goodies

And Katie had a natter with TV Presenter Zoe Hardman, who was loving the samples on display!

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Our Brand Collaborations Manager, Katie, with the lovely Zoe Hardman

Our next celebrity & blogger gifting event has been scheduled for November. If you require information on events such as these, please contact the office on 01242 238373 or head over to our Twitter page @etailPR. For more information on what we do visit our website http://etailpr.com






ILWF Presents The Danni Day Collection

The wait is over: the Danni Day Collection at ILWF has landed and here at etailPR we are bringing you the inside gossip!

Flirty, feminine and oh-so fun; former ILWF stylist and Essex’s blondest beau Danielle Armstrong epitomises the typical ILWF girl. Sweetheart styling with a sassy edge, the Danni Day collection combines theprettiest prints with the cutest cuts to create an aesthetic that will see you through the day in the trendiest way. With dreamy peachy two-pieces, chic statement jumpsuits, tropi-cool bodycons and Grecian-inspired fringed maxi dresses, the Danni Day collection is the perfect excuse to be inspired by arising style star and refresh your summer wardrobe, courtesy of ILWF.

See some of our fave picks from the range.

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Grabble your new shopping addiction

May we introduce Grabble… You may have heard of them following our hugely successful collaboration, where you freebie lovers went mental for their ASOS £750 Valentine’s Day competition!  However if you missed it, firstly, where were you? And secondly, you need Grabble in your fashion worlds.

Let us explain what Grabble is: Simply sign up and the kind people at Grabble give you the sacred Grab button, which you drag to your toolbar. Now you can save any clothes from any website into collections on Grabble. No more wishlists and bookmarks scattered all over the place and no more losing track of everything you love.

You can also choose styles, colour and price on Grabble, so every time you sign in, they can show you a new personalised fashion feed of clothes, perfectly suited to your needs.

And the best part, anything you Grab, whether it’s from another website or Grabble itself, comes with a sale alert, so if it ever gets reduced, you will be the first to hear about the bargain!

You can follow fbloggers, brands and anyone else who catches your fashion eye on Grabble: one big fashion social community. The more you Grab, the more others can discover amazing new fashion finds and brands!

Grabble is most definitely the future of online window shopping, so you really must jump on board. They will also be launching an app and a new website design oh so soon so stay tuned!

Fancy collaborating with Grabble: email etailPR on sheila@etailpr.com to put you in touch to join many other fashion bloggers who are already on board!

Fashionchick.co.uk website redesign

Kavita Verryth, Manager of Fashionchick talks us through the affiliate website and the new redesign launch of the company!

Fashionchick is an online shopping experience for the stylish woman who wants to see everything before she buys anything. Playing host to over one hundred online shops via performance based marketing networks, Fashionchick allows users to search for the items they want before displaying all the products available to buy online. Users can filter by shop, brand and budget, as well as colour, size and style, to make sure they find exactly what they’re looking for without having to spend hours browsing each individual online shop.

As well as an easy-to-use and extensive shopping experience, we also offer daily fashion news articles, covering a huge range of topics from trends, to beauty to how-to-wear advice. We work on encouraging user interaction with regular competitions increasing brand awareness and engaging users.

Next month sees the introduction of the site’s redesign, which will offer a smoother, conversion focused source for the avid online shopper. Our new look will simplify the site’s overall image, focusing on larger images and classic colourings. We will be introducing an outfit creator app on the site, to encourage more user interaction as well as a number of new competitions aiming to optimise shop and product awareness.

To stay up to date on what happens at Fashionchick HQ follow us on Instagram, or check out our regular FC Weekly posts on site!


In Love With Fashion Love’s etailPR!

The etailPR and LOVE story…

LOVE launched in the summer of 2010 with the help and management of etailPR and there’s been no looking back since. LOVE is a family run fashion brand with a lot of heart. Taking the online fashion market by storm, LOVE has become a one stop shopping destination for girls everywhere.

In Love With Fashion have an aggressive strategy to ensure that they become a leader in the online fashion marketplace. Under the management of etailPR, In Love With Fashion’s affiliate program has shown intense growth over the past year and this is a reflection of a combination of Love’s aggressive goals and the relationships and exclusive benefits that working with etailPR can bring. etailPR account management for LOVE works closely with the LOVE team and this produces fantastic results and the growth that LOVE desire. The LOVE and etailPR collaborative team ensure that brand awareness is consistently growing through mediums such as:

  • Affiliate Campaigns
  • Celebrity Coverage
  • Blogger Endorsement
  • Exclusive Promotions
  • Collaborations

Our lovely friends over at In Love With Fashion have made our Friday by creating us some custom made ‘I Love etailPR’ t-shirts!

The guys and girls over at the brand wanted to show their appreciation for us at etailPR and what a way to demonstrate this by an on trend printed slogan tee!

The Love Slogan Tee range has been a best seller for the brand, the tees feature famous catchphrases and statements including the ever popular ‘Coco made me do it’ ‘On Wednesday we wear pink’ and even ‘Free Bieber’.

Check out the girls from In Love With Fashion modelling our new go to statement tee!

bw etailL – R: Lynsey (Creative Digital), Coco (Social Media Manager), Inga (Web Manager) & Veronika (Customer Service).

Facebook advertising sees 60% increase in growth

Paid Facebook advertisements have seen a further increase in growth due to the redundancy of posts from ‘pages’ appearing on timelines, this makes paid ads the main focus of driving sales revenue via the network.

Core impression and click volume metrics rose more than 50% in Q4 vs. Q3.

Increased engagement drove click-through rate up 10% quarter-over-quarter (QoQ). Perhaps Facebook users are more inclined to interact with brands during the festive period because they are already geared up for purchasing.

Here at etailPR we run strategic campaigns which encompass Facebook advertising into the brand’s core marketing strategy.

Example of ad from Inlovewithfashion

To find out more about how you can drive sales revenue and traffic via social media networks then feel free to give us a call on 01242 238373 and speak to one of our sales team or visit our website for more information.

etailPR attend #VintSetFest at The Custard Factory

Earlier this week, etailPR attended the Vintage Set Festival at The Custard Factory in Birmingham. We went along for an evening of meeting bloggers and connecting with brands. The Vintage Set are a vintage boutique currently selling via Asos Marketplace. Bloggers and press were able to browse the vintage clothing and accessory stalls, listen to a live band and watch a select few bloggers take part in a styling challenge.

There was a Q&A on the night with the managing director of Macadamia Hair – Nick Shillabeer, Samantha Bennett SD Manager of Asos Marketplace, Nicola Darling & Frankie Payne from Clothes Show Live and Nancy Miguel the senior makeup artist at Make Up London Academy. It was great to hear the questions posed to these speakers by the bloggers, about the future of fashion, makeup and beauty. It was also great to catch up with these brands ourselves, especially Macadamia Hair who we have previously worked closely with.

It’s always great to catch up with some of our regular bloggers who work closely with the etailPR Blogger Network at these kind of events. We heard some great feedback about the Blogger Network, but we also heard a lot of talk about the Ax Paris blogger event (#AxCircus – organised by etailPR) from April 2013. It’s great to know that bloggers are still talking about the event, Ax Paris’ advert, the other collaborative brands involved and the entertainment!

Bloggers pictured (L-R)
Top row: Sophie from Pocockins, Jess from Copper Garden, Emma from Not Your Average, Katy from Little Winter and Meg from Wonderful You.
Bottom row: Paige from Held Together by Pins, Katy from Little Winter, Steph from Stephanie Dreams, Sian from Shutter Bug and Kate from This is What I Do.

If you would like to find out how etailPR can assist with arranging a blogger event, then please contact us.