It’s the first week in the life of the new ask and answer social app Jelly, so we’re looking at the potential opportunities for brands and followers to engage more with their social following.
Jelly was developed by Biz Stone, Twitter co-founder. It’s an app that allows users to ask and answer questions of their social networks using text photos and drawings. Currently in the very early stages it has created a big buzz in the marketing world. See promotional video attached below:
Introducing Jelly from Jelly Industries, Inc. on Vimeo.
As I’m sure you’re aware this is nothing new everyone can ask a question on Facebook or twitter, the answers might not be exactly what they might have hoped for and some of the questions asked… HOW DO I TURN OFF CAPSLOCK? Or how much Listerine do I have to drink to get drunk? Are some of the genuine questions asked on Yahoo answers question and answer service.
The idea of Jelly is to make the answers easier to find, Jelly contains no news feed and will allow users to scroll through questions form their followed brands and friends, until they find questions that they want to answer. Those answers can then be rated and virtual thank you cards sent for the best answer.
(etailPR will be looking at these thank you card as it could be an opportunity to run quick competitions and those providing the right answer get a voucher code for their feedback. Encouraging direct interaction as well as measurable conversions.)
From a marketing perspective brands should be taking note, like the sister app vine – Jelly has the potential to grow very quickly. Vine grew to 40 million users in just 8 months! Disposable content is at an all time high with SnapChat being the app on everyone’s lips at the moment. (where you can send a 10 second picture or video to anyone in your network with the knowledge that it will be deleted permanently after that time – This clip will self destruct in 5 seconds.) Jelly taps into the idea that we want instant answers and instant entertainment seemingly without wanting to store their content afterwards.
Using Jelly on Smart Phone
etailPR will be trialling Jelly Q and A campaigns with some of our brands in the coming months as part of our DigitalPR and Affiliate Management. The aim of these campaigns will be to start with engage in “brand-relevant banter” – with the added benefit of questions and answers reaching both friends and friends of friends. Meaning it is possible to extend the reach of any engagements beyond a brand’s usual social audience and without the need to spend on advertising (for the time being anyway.)
If you would like to hear more about anything discussed in this article contact the team here at etailPR or ring 01242 238373.