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Laura Whitmore Spotted in Motel

Laura Whitmore stepped out looking oh-so-on trend in this distinctive sapphire blue Motel jumpsuit this week. Laura accessorised this versatile satin number perfectly with a muted grey clutch and gold bangle at Plan Ireland’s ‘Because I’m a Girl’ ball. The Monarch Jumpsuit from Motel is a total wardrobe staple in this season’s deep blue tone and flattering plunge neck shape. Steal Laura’s party season style with this must-have jumpsuit for £49, available now at Motel.

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Love is in the air with etailPR Valentines Promotions!

This Valentines at etailPR we’ve rounded up the best promotions our brands are offering to make you feel their love! Whether this year you’re loved up or happily single there are some amazing deals on perfect outfits to catch the eye of a loved one.

Motel – the stylish brand is offering a huge 20% off their Valentines range with code LOVEME20 valid now until 10/02/14. The category is filled with fresh prints, flirty styles and cute jewellery to set you up for the day. Take a look at the full collection here.



In Love With Fashion – the perfect brand for Valentines day! They are offering a massive 25% off their selected Valentines pieces with the code ROMANCE25 valid now until 14/02/14. Shop pretty pastels, feminine dresses and floaty numbers here.



WalG – have chosen their best Valentines pieces and offering 20% off orders with code LOVEWALBOX20. Shop cute heart knits and sugary pink hues here.



If you’re interested in etailPR or our website consultancy for fashion brands give us a ring on 01242 238373 or look at our site here.


Celebrity spots this week at etailPR

This week our brands at etailPR have had some amazing celeb spots! It seems the new SS14 collections are just as popular with the A list as well.

Starting off with Wildfox Couture, the gorgeous Taylor Swift has been spotted wearing the Seeing Stars Lennon Jumper – priced at £208 – check out the rest of Wildfox Couture’s best sellers here



Next we have two spots from Motel, the up coming singer to watch Ella Eyre wore the matching two piece from Motel in the mono print symmetry, she teamed the outfit perfectly with hoop earrings and trainers. Mindy top – £22.00 Annie Skirt – £30.00. Take a look at Motel’s new SS14 collection here.


Lilah Parsons also wore the Motel Sohelia crushed velvet skirt whilst presenting on MTV, currently on sale at only £25.00!

Lilah parson


X-Factor star Tamera was spotted in the popular In love with Fashion Black pleated cold shoulder dress. Priced at £32.00



To hear more about PR opportunities or other exciting information from our brands then please contact etailPR on 01242 238373 or visit our website for more details.


Motel bloggers party #MotelRocksTheParty

Last night was the highly anticipated Motel Christmas bloggers party! The yearly event took place in the new London hot spot, INK LDN (Professor Green’s club) and featured a top turn out for top bloggers, brands and press alike!

The party featured a real time feed for all social media pictures with the #MotelRocksTheParty the pictures could then be printed out instantly!

With cocktails, canapes, nail/hair make overs the party made sure the guests were entertained at all times – there was even an abundance of frozen yoghurt handed out.

Motel made sure their new Christmas collection was showcased with the first 35 guests being able to select an item of their choice! Sequins, signature prints and party on pieces spring to mind!

Motel certainly know how to throw a good party that’s for sure!


Motel and Little Mistress shortlisted for prestigious Drapers Awards 2013!

etailPR clients Motel and Little Mistress have both been announced as finalists in the annual Drapers Awards for 2013!

The yearly awards celebrate the best in the UK fashion industry and the 2013 event is set to be one of the biggest events in the fashion retail calendar with brand new categories, new host and a new venue.

It has been announced that the new host for this year’s awards show is Dara O’Briain – host of The Apprentice You’re Fired and regular on Mock the Week, he is regarded as one of the finest comedians of all time.

Motel has been nominated for ‘Womenswear Brand of the Year’ whilst Little Mistress is up for ‘Young Fashion Brand’. We would like to congratulate the brands on the prestigious nominations and wish them the best of luck on 21st November at Old Billingsgate!

Motel – an early adopter for exclusive affiliate videos

Motel, the brand which never fails to deliver more, has launched with exclusive affiliate videos which aims to showcase their new AW13 lookbook as well as feeding all relevant information about their affiliate campaign.

The company is one of the first to introduce video content to communicate with new and existing affiliates; built around their existing affiliate strategy, the videos will work in conjunction with normal communication but added as an extra message to visually engage with affiliates.

Motel Affiliate Manager, Sheila Ng added ‘Being innovative and fresh with communication is a must in the affiliate industry, where affiliates are constantly being bombarded with endless promotions and offers; the video will create excitement and look visually appealing. It will make people watch and take notice.’

Take a look at the video here:

If you’d like to find out more about the etailPR affiliate campaigns, including Motel Rocks, then please find out more here, or contact us.

Motel launches vintage range


Motel is THE go to brand for new prints, designs and styles for the modern fashionista has launched with their highly anticipated Motel Vintage Range. The range exclusive to features amazing one-off pieces sourced from across the globe in various LA flea markets and thrift shops then reworked to create some super hot vintage looks; mirroring the main current lines but with a retro twist the collection is sure to feature some of our new favourites from the ‘hot right now’ brand.

The collection features some vintage leather jackets reworked to leather circle skirts, dainty pinafore dresses in vintage floral prints, cropped tie tees and more! Prices start from £22.

Check out the Motel Vintage promotional video here:

Round up of some of the best summer sales!

We love a good sale at etailPR, so we thought we’d pick out a few of the best around at the moment. We hope you find some bargains!

Motel Rocks Summer Sale

Motel Rocks have some amazing bargains in their summer sale, with up to 70% off. We love the range of prints and trends featured in this sale category, especially the High Waist Skinny Pants in Harlequin Print and the High Waist Skater Skirt In Motel Letters Print.

Fiorelli Handbags Summer Sale

Fiorelli stock gorgeous handbags and you could get your hands on a complete bargain in their summer sale. This colour block grab bag is only £25 as is the Sophie satchel featured above! Don’t forget that for every sale of the Fiorelli Hope bag, £5 is donated to Cancer Research UK and at the moment the Hope bag is only £20!

Oh My Love – 70% off Summer Styles 

The prices in the Oh My Love summer sale range from £5 to £25, guaranteeing that your bank balance will not be too badly hurt after a sale shopping spree! Some of the etailPR girls took advantage of this sale recently, as you can see in our Instagram post here.

Paul’s Boutique Summer Sale 

The Paul’s Boutique sale not only covers their trademark handbags, but also clothing and accessories too. We’ve got our eye on the ‘Lottie’ Dusky Pink Bowler bag and the ‘Zoe’ colour block shoulder bag.

We hope you take a look at the sales above and managed to grab a bargain. If you want to keep up to date with the launches of the best fashion and accessory sales, then make sure you keep an eye on our Facebook page where we announce daily sales, promotions and discounts.

Motel AW13 90s Press Day!

We attended the ever cool 90s press day for our client Motel yesterday, the brand which is known for its on trend styles and prints did not disappoint by having a fully decorated 90s bedroom complete with inflatable chair, lava lamps, 90s boyband posters, dream phone game and Spice World album on repeat!

Motel showcased their new SS13 collection, complimenting the on trend 90s theme with mesh dresses/tops and various prints including checkerboard and hamsa!

Motel 90s bedroom

To top off the theme the event also featured a henna tattoo artist and Colour Xtreme hair station!