Category Archives: AX Paris

etailPR Host Celebrity & Blogger Gifting Event!


The first day of the month saw the arrival of celebrities and bloggers at The Hospital Club London to attend our exclusive gifting event in Covent Garden. etailPR teamed up with MadPR to showcase four of our brands and their new AW14 samples! etail’s Chris, Katie and Jack were there to mingle with the celebs and bloggers, along with Sophie from MadPR. In Love With Fashion, AX Paris, Quiz Clothing & exciting new clothing brand Blue Vanilla were all there with their AW14 collections, ready and waiting for the celebs & bloggers to check out.

As well as perusing the clothes on the brand’s rails, the celebs and bloggers enjoyed drinks and savoury snacks from the exclusive bar at The Hospital Club.

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New brand Blue Vanilla were there showcasing their AW14 range ahead of the launch of their website. The samples proved a big hit with the celebs & bloggers, causing a Twitter storm after the event with the celeb and blogger seal of approval! Blue Vanilla will be launching soon… So watch this space!

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AX Paris and Quiz Clothing had their AW14 party dresses on display, perfect for the coming festive season, getting everyone in the mood for some glitz, glam and all around gorgeousness!

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In Love With Fashion provided the 70′s style jumpsuits and patterned two-pieces, adding a splash of colour and prints to the sparkles of other rails.

Check out some pictures of the celebs and their gifts on the day…

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Zoe Hardman leaving with her Blue Vanilla goodies

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Danielle Peazer at the etailPR stand

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Ashley James has arrived

The celebs were clearly a fan of the new AW14 stock on display…

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Lydia Lucy was loving this jumper dress from AX Paris

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Kat Shoob was a fan of new fashion brand Blue Vanilla!

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Danielle Peazer enjoying In Love With Fashion’s rail

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TV Presenter Sian Welby looks happy with her Quiz goodies

And Katie had a natter with TV Presenter Zoe Hardman, who was loving the samples on display!

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Our Brand Collaborations Manager, Katie, with the lovely Zoe Hardman

Our next celebrity & blogger gifting event has been scheduled for November. If you require information on events such as these, please contact the office on 01242 238373 or head over to our Twitter page @etailPR. For more information on what we do visit our website






AX Paris are working with top tanners St Tropez! #etailcollabs

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AX Paris and St Tropez are attempting to bring a little sunshine to February 2014! An impossible task maybe, but if there were ever two brands to manage, it’d be these two!

AX Paris are currently flaunting their gorgeous array of floral printed dresses and playsuits, a fantastic tan to match is an essential, which is where the fabulous St Tropez come in. The brands have teamed up for a great competition including fantastic cross promotion for both brands. The competition has only just launched and there’s already been thousands of entries, likes, shares and re-tweets.

You’ve still got time to enter:

Good luck!

For more information about how etailPR manage and organise collaborations please visit the website. We are always looking for brands big and small to work with on brand collaborations that are mutually beneficial and provide a great crossover of fans, traffic and data for both brands.

We have extensive experience organising these projects so please get in touch to find out exactly how we can help your brand gain exposure!


Ax Paris launch video profile

At etailPR we’ve mentioned before how important utilizing different outlets can be and we’re big advocates for video media.

AX Paris have released a video profile to tell everyone about how great their brand is:

Join the Affiliate campaign for AX Paris on Affiliate Window – 10% cpa available on new customer sales. Check it out HERE

Festival Roundup

Festival season is well and truly upon us, with Latitude Festival in Suffolk a couple of weekends ago and Global Gathering near Stratford Upon Avon last weekend. There are more and more festivals popping up every year and the demand for music festivals doesn’t seem to be waning.

Food and drink brands have an obvious, natural affinity with summer music festivals but other sectors have become increasingly aware of the benefits and return on investment that partnering with the right Festival can provide.

Over the years festivals have become a far more mainstream activity and an essential part of the summer fashion scene. Festival Fashion has become a trend easily recognised and prevalent on the high street.

 A trends report on music festivals from entertainment agency Frukt Communications reported that the fashion sector was second, only behind alcohol, in taking part in advertising and sponsorship at music festivals. Report author Giles Fitzgerald, notes: “Fashion, technology, food and household goods are all joining the well-established festival sponsor brands, demonstrating that there is no sector barrier when it comes to entering this lucrative marketing space.”

The festival audience is, of course, also reachable online. Many festivals have a vast number of social media followers, Creamfields have over 395,000 Facebook likes and 75,000 twitter followers. Many of which will be wondering what festival fashion to pack when Creamfields swings around at the end of August. Working with a credible festival not only brings exposure to a huge number of potential new customers but can also raise your brands profile and offer your customers something new and exciting such as the chance to win tickets, therefore engaging your existing customers.

AX Paris still has 4 tickets to Creamfields to give away and a festival outfit of your choice. Enter here: Competition ends 9:30am August 5th 2013.

For more information on partnering with appropriate brands for mutually beneficial collaborative projects, get in touch with


Ax Paris launch on the etailPR Blogger Network

Ax Paris have been working with etailPR’s web and affiliate marketing teams for the past few years, however they have now chosen to branch out within the company and utilise the etailPR Blogger Network plus the Digital PR team’s expertise in the area.

The etailPR Blogger Network allows brands to connect with both top International and UK based bloggers. The bloggers are able to request to work with the brand, gain access to promotional tools such as banners, be provided with incentives to promote the brand and have an area to input their blog post links about the brand and products.

The Blogger Network easily allows the expansion, control and monitoring of your campaign – all within one easy-to-use framework. The system provides each blogger with a personalised tracking link and banner for both sales and clicks, so brands can easily see which bloggers provide the best return on investment for your site. The system allows brands to assess which bloggers are working the best, ensuring that moving forwards the brand is continuing to work with only the best UK and International bloggers.

Ax Paris previously used a ‘Bloggers Suite’ system on their website, allowing any type of blogger to contact Ax Paris and request to work with the brand. Using the Blogger Network it will now be much easier to ensure that each blogger meets the correct criteria as requested by Ax Paris and have the ideal image for promoting the brand. Blogger applications will all be easy to access, in one online form and bloggers will be notified of Ax Paris’ decisions and actions via automated but personalised emails. This takes out the time-consuming admin that can sometimes accompany a blogger outreach campaign!

etailPR know that Ax Paris will be very successful with their new Blogger Network campaign, allowing more time to focus on developing other areas of the brand and website. If you’d like to hear more about how the Blogger Network can boost your online presence, drive traffic and improve SEO then contact us or read more on our website.

Ax Paris – shop the look!

Want to easily buy any of the items featured in the new Ax Paris advert? The new ‘Shop the Look’ video on their website lets you do just that! Watch the video and click ‘Buy Now’ on any of the items that catch your eye!

You can watch the video here. Our favourite items are the jewelled high neck coral dress and the emerald green cut out midi dress!

This exciting addition to the video allows customers to easily shop the pieces that catch their eye, without having to search through pages of clothes, leading them straight to the item page then checkout without distraction!

Have you seen the new Ax Paris advert on the TV yet? It launched last Sunday, so keep your eyes peeled for it on your screens!

#AxCircus – The Ax Paris & etailPR blogger event

Sunday 14th April saw the launch of Ax Paris‘ brand new TV advert. To celebrate this, Ax Paris hosted a blogger party in association with and arranged by the etailPR Blogger Network. Hundreds of bloggers and press descended on Circus on Covent Garden to preview the advert before its launch and enjoy an evening of amazing entertainment, cocktails and canapes.

The entertainment included an aerialist, who used a hoop and ribbon suspended from the ceiling for his act, and a fire dancer who wowed the audience with her flexibility and daring! These performances went on throughout the night, while still leaving time for bloggers and press to mingle with the Ax Paris and etailPR staff and browse the new Ax Paris clothing collection. Obviously the main focus of the night was the TV advert, which went down a storm. It shows off the new collection in among colourful explosions of brightly coloured dust bursts. You can watch the advert here.

Some top UK bloggers attended the event, including llymlrs, The London Lipgloss, What Olivia Did, Olivia Harrison and Jazzabelle’s Diary plus many more! It was great to see so many well known press there too, we saw faces from Look, Reveal, Hello, Now, Heat and More.

Each attendee took home a generous goodie bag filled with treats from 15 different brands sourced by etailPR. In total the goodie bags were worth over £100 each – the perfect end to a fun night. The goodie bag brands included Popchips, Tights Please, Barry M, Caseables, The Vintage Cosmetics Company, Beauty UK, Propercorn, Coldpress, I Love Mel, Tallulah Tu, Colour Xtreme, Etat Pur, Teapigs, Batiste, Bohemian Collection, Crown and Glory and more!

We think we can speak for everyone when we say it was a great night, the response to the advert was fantastic! There are more photos of the night on our Facebook page. Keep your eyes peeled for more events arranged by etailPR and more Ax Paris blogger parties!

All photos by Lisa Stirling -
Pictured: Some of the etailPR and Ax Paris team.
Shope & Shore from Londons Closet, Becca from Fashion Train, Lucy from Lulutrixabelle and Law from That’s So Yesterday.

AX Paris – £9.99 dress sale!

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AX Paris DRESSES FOR £9.99!!!

Including dresses from the A/W collection reduced to £9.99!! Free delivery on orders over £45 to the UK.

Link for the landing page – HERE

Deep link for the landing page – HERE

Here’s some of our favourites from the £9.99 section…

Leopard Print Shift Dress £35 £9.99

Leopard bodycon dress with pleat shoulder detail
Concealed back zip

Deep link-!!!id!!!&clickref=&

Corsage One Shoulder Dress £30 £9.99

One shoulder corsage dress in stretch body con fabric , concealed back zip

Deep link –!!!id!!!&clickref=&–Dress-.html

Strapless Colour Block Fitted Dress £30 £9.99

A style staple that will see you through countless seasons to come, the block colour and strapless style adds that feminine fashion touch

Deep link –!!!id!!!&clickref=&–Colour-Block-Fitted-Dress.html

Why promote AX Paris?

- Stocked in New Look, Debenhams, ASOS outlet, Republic, House of Fraser, SimplyBe and Nelly
- The products are cheaper, with higher commission and a huge conversion rate from AX Paris directly!
- A great range of banners, updated regularly with 10% on new customer referrals
- Affordable high street brand, heavily influenced by the High End catwalks
- Proudly managed by e-tailwebstores Ltd.
- Contact and speak to Kate about personal opportunities

Join the campaign on Affiliate Window ID 3334