Category Archives: AX Paris

Cyber Monday at etailPR!

The Black Friday promotions continue for our brands on one of the busiest shopping days online! Please see a full round up of the best discounts to get you set for party looks, perfect presents and general wardrobe updates!

Motel -

The amazing 25% off all orders continues today only with code CYBER25 valid until tomorrow 9am! Get your party looks today and save 25% off – shop here.



AX Paris -

WOW 20% off ALL orders on AX Paris for Cyber Monday only! Valid today only. Use code CM20 shop here!

Blue Vanilla -

The new and upcoming fashion brand are offering a massive 30% off all orders for their final episode of the Cyber Monday promotions. Valid with code IWANT30 it is only on for today! Shop now!


In Love With Fashion -

In Love With Fashion have 30% off all orders valid today only until midnight tonight! Use code CYBERLOVE – shop here!


Forever Unique -

You still have the chance to shop for your perfect occasion or party dress at Forever Unique with a 30% off orders! Already discounted on site, valid until midnight tonight! Shop now!


Hybrid -

Grab yourself some key AW14 pieces at Hybrid with 30% off! Valid now until 2nd December! Use code HBF30 shop here!


Sugarhill Boutique -

The brand’s 25% off ALL orders continues for today with code WOWZA14. Shop here.

Screen Shot 2014-11-28 at 10.21.26

AX Paris Affiliate Program



High Street favourite, provides cutting-edge catwalk looks and sizzling celebrity style before they hits the shops.

For fierce female fashions and looks that linger, offers a wide range of affordable casual and eveningwear to suit every occasion. From body-cons, bodysuits, shift, maxi and smock dresses to winter woollies, faux fur and wraps – style seekers can bag a bargain starting from as little as £15. is the best selling line in New Look and is also stocked in Republic, Debenhams and House of Fraser. Dedicated to remaining one stiletto ahead of the fashion game, there is no compromise on style, quality or price.

The AX Paris affiliate program is live on Affiliate Window and offers an exclusive rate of up to 10% per affiliate sale. Exclusively managed by etailPR the program has a great conversion rate of over 3%!

We love to hear from our affiliates so please get in touch to discuss any opportunities with the brand!

Contact Sheila on for any queries regarding commissions, product feeds, bespoke banners or general account enquiries.

Contact Louis on for any queries on exclusives, banners or tenancies!

Example banners:

728x90 300x250

Black Friday at etailPR

Happy Black Friday! Here is a round up of our client’s best online promotions for today and this weekend!


Happy Black Friday and Cyber Monday with 25% off ALL orders with code CYBER25 valid now until 2nd December 9am! Get the stunning Gabby dress for only £43.50! Shop here



AX Paris 

Get party ready with AX Paris with 20% off New In AND Sale orders! Use code BF14 live now and expires 29th November! – Shop here

Chi Chi

Black Friday Blackout! 25% off ALL orders at Chi Chi with code BLACKFRIDAY valid now until 30th November midnight! Click here.


Forever Unique

Get your party dress at Forever Unique this weekend with an exclusive 30% off orders! No code required, already discounted on site! Valid now and ends 1st December! Shop now


Sugarhill Boutique

AW14 trends with 25% off ALL orders at Sugarhill Boutique! Use the code WOWZA14 live now and ends 1st December! Check out the site here.

Screen Shot 2014-11-28 at 10.21.26


Keep on trend this AW14 with 30% off orders at Hybrid! Valid with code HBF30 – live now and expires on 2nd December! Shop here


Blue Vanilla

Black Friday bonanza with up to 50% off orders at Blue Vanilla! No code required – discounted on site – live now and expires 1st December – check out the sale here



Get jewelled up ready for the party season with 30% off across the site at Orelia! Use code BLACKFRIDAY valid now only until tonight midnight! Shop here



Celeb fave Inlovewithfashion are offering a huge 30% off all orders with code LOVEBLACKFRIDAY live now until 31st November! Shop now.


In The Style

Celebrity hot brand In The Style have 25% off ALL orders with code BLACKFRIDAY – valid today only, expires 28th November midnight! Shop here.

Screen Shot 2014-11-28 at 11.18.10



Get kitted out for Christmas with a massive 35% off EVERYTHING with code BLACK valid now until 28th November! Check it out here!



WalG are offering sale items all at £5! No code required – shop here.


Accent Clothing

#ACCENTBLACKOUT a huge 25% off selected brands including Armani, Y.A.S, Daniel Footwear and more! No discount needed, discounted on site. Shop here


Happy shopping from all at etailPR! x

etailPR Host Celebrity & Blogger Gifting Event!


The first day of the month saw the arrival of celebrities and bloggers at The Hospital Club London to attend our exclusive gifting event in Covent Garden. etailPR teamed up with MadPR to showcase four of our brands and their new AW14 samples! etail’s Chris, Katie and Jack were there to mingle with the celebs and bloggers, along with Sophie from MadPR. In Love With Fashion, AX Paris, Quiz Clothing & exciting new clothing brand Blue Vanilla were all there with their AW14 collections, ready and waiting for the celebs & bloggers to check out.

As well as perusing the clothes on the brand’s rails, the celebs and bloggers enjoyed drinks and savoury snacks from the exclusive bar at The Hospital Club.

Screen Shot 2014-09-18 at 16.10.59

New brand Blue Vanilla were there showcasing their AW14 range ahead of the launch of their website. The samples proved a big hit with the celebs & bloggers, causing a Twitter storm after the event with the celeb and blogger seal of approval! Blue Vanilla will be launching soon… So watch this space!

Screen Shot 2014-09-18 at 16.10.45  &  Screen Shot 2014-09-18 at 16.17.44

AX Paris and Quiz Clothing had their AW14 party dresses on display, perfect for the coming festive season, getting everyone in the mood for some glitz, glam and all around gorgeousness!

Screen Shot 2014-09-18 at 16.10.29

In Love With Fashion provided the 70′s style jumpsuits and patterned two-pieces, adding a splash of colour and prints to the sparkles of other rails.

Check out some pictures of the celebs and their gifts on the day…

Screen Shot 2014-09-12 at 12.44.46

Zoe Hardman leaving with her Blue Vanilla goodies

Screen Shot 2014-09-12 at 15.52.47

Danielle Peazer at the etailPR stand

Screen Shot 2014-09-12 at 15.53.12

Ashley James has arrived

The celebs were clearly a fan of the new AW14 stock on display…

Screen Shot 2014-09-12 at 16.38.50

Lydia Lucy was loving this jumper dress from AX Paris

Screen Shot 2014-09-12 at 16.25.43

Kat Shoob was a fan of new fashion brand Blue Vanilla!

Screen Shot 2014-09-12 at 16.26.32

Danielle Peazer enjoying In Love With Fashion’s rail

Screen Shot 2014-09-12 at 16.34.32

TV Presenter Sian Welby looks happy with her Quiz goodies

And Katie had a natter with TV Presenter Zoe Hardman, who was loving the samples on display!

Screen Shot 2014-09-17 at 09.17.36

Our Brand Collaborations Manager, Katie, with the lovely Zoe Hardman

Our next celebrity & blogger gifting event has been scheduled for November. If you require information on events such as these, please contact the office on 01242 238373 or head over to our Twitter page @etailPR. For more information on what we do visit our website






AX Paris are working with top tanners St Tropez! #etailcollabs

AX Paris_fb_banner_feb2014

AX Paris and St Tropez are attempting to bring a little sunshine to February 2014! An impossible task maybe, but if there were ever two brands to manage, it’d be these two!

AX Paris are currently flaunting their gorgeous array of floral printed dresses and playsuits, a fantastic tan to match is an essential, which is where the fabulous St Tropez come in. The brands have teamed up for a great competition including fantastic cross promotion for both brands. The competition has only just launched and there’s already been thousands of entries, likes, shares and re-tweets.

You’ve still got time to enter:

Good luck!

For more information about how etailPR manage and organise collaborations please visit the website. We are always looking for brands big and small to work with on brand collaborations that are mutually beneficial and provide a great crossover of fans, traffic and data for both brands.

We have extensive experience organising these projects so please get in touch to find out exactly how we can help your brand gain exposure!


Ax Paris launch video profile

At etailPR we’ve mentioned before how important utilizing different outlets can be and we’re big advocates for video media.

AX Paris have released a video profile to tell everyone about how great their brand is:

Join the Affiliate campaign for AX Paris on Affiliate Window – 10% cpa available on new customer sales. Check it out HERE

Festival Roundup

Festival season is well and truly upon us, with Latitude Festival in Suffolk a couple of weekends ago and Global Gathering near Stratford Upon Avon last weekend. There are more and more festivals popping up every year and the demand for music festivals doesn’t seem to be waning.

Food and drink brands have an obvious, natural affinity with summer music festivals but other sectors have become increasingly aware of the benefits and return on investment that partnering with the right Festival can provide.

Over the years festivals have become a far more mainstream activity and an essential part of the summer fashion scene. Festival Fashion has become a trend easily recognised and prevalent on the high street.

 A trends report on music festivals from entertainment agency Frukt Communications reported that the fashion sector was second, only behind alcohol, in taking part in advertising and sponsorship at music festivals. Report author Giles Fitzgerald, notes: “Fashion, technology, food and household goods are all joining the well-established festival sponsor brands, demonstrating that there is no sector barrier when it comes to entering this lucrative marketing space.”

The festival audience is, of course, also reachable online. Many festivals have a vast number of social media followers, Creamfields have over 395,000 Facebook likes and 75,000 twitter followers. Many of which will be wondering what festival fashion to pack when Creamfields swings around at the end of August. Working with a credible festival not only brings exposure to a huge number of potential new customers but can also raise your brands profile and offer your customers something new and exciting such as the chance to win tickets, therefore engaging your existing customers.

AX Paris still has 4 tickets to Creamfields to give away and a festival outfit of your choice. Enter here: Competition ends 9:30am August 5th 2013.

For more information on partnering with appropriate brands for mutually beneficial collaborative projects, get in touch with


Ax Paris launch on the etailPR Blogger Network

Ax Paris have been working with etailPR’s web and affiliate marketing teams for the past few years, however they have now chosen to branch out within the company and utilise the etailPR Blogger Network plus the Digital PR team’s expertise in the area.

The etailPR Blogger Network allows brands to connect with both top International and UK based bloggers. The bloggers are able to request to work with the brand, gain access to promotional tools such as banners, be provided with incentives to promote the brand and have an area to input their blog post links about the brand and products.

The Blogger Network easily allows the expansion, control and monitoring of your campaign – all within one easy-to-use framework. The system provides each blogger with a personalised tracking link and banner for both sales and clicks, so brands can easily see which bloggers provide the best return on investment for your site. The system allows brands to assess which bloggers are working the best, ensuring that moving forwards the brand is continuing to work with only the best UK and International bloggers.

Ax Paris previously used a ‘Bloggers Suite’ system on their website, allowing any type of blogger to contact Ax Paris and request to work with the brand. Using the Blogger Network it will now be much easier to ensure that each blogger meets the correct criteria as requested by Ax Paris and have the ideal image for promoting the brand. Blogger applications will all be easy to access, in one online form and bloggers will be notified of Ax Paris’ decisions and actions via automated but personalised emails. This takes out the time-consuming admin that can sometimes accompany a blogger outreach campaign!

etailPR know that Ax Paris will be very successful with their new Blogger Network campaign, allowing more time to focus on developing other areas of the brand and website. If you’d like to hear more about how the Blogger Network can boost your online presence, drive traffic and improve SEO then contact us or read more on our website.