Category Archives: AX Paris

Crazy in Love with AX Paris? 25% off Valentines Shop!






25% off Valentines Shop at AX Paris

Valentines? Sorted. Look no further for inspiration at AX Paris! The brand are currently offering a huge 25% off all orders in their Valentines shop! Valid with code 25LOVE at the checkout the discount is valid now and expires 13/02/2015!

From flirty lace dresses, pretty chiffon tops to red hot accessories there’s an outfit for any Valentines occasion!

Have a look at our top picks.

AX Paris Contrast Plunge Front Dress – £28

AX Paris Scuba Plain Red Wrap Detail Front Top – £20

Programme Benefits:

• Up to 10% CPA on orders

• 30-day cookie window

Apply to the AX Paris programme on Affiliate Window – click here

New to Affiliate Window? – click here

If you have any questions, please email us at

Please see a complete range of Valentines banners you can use to promote AX Paris:

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SS15 – Get in the know!

In these cold January days here at etailPR we like to keep our spirits up by checking out the trends for SS15. Whilst dreaming of the sun we have compiled a selection of two trends that should be big when the sun starts shining.

That 70s Fashion Show

Motel’s SS15 lookbook – available to preview here, shows a collection of 70s inspired dresses, co ords and shirts. Think bold florals in purples, blues, oranges and yellows paired with centre partings and hairbands. Take a look here.

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Lauren Pope’s collection for In The Style also looks like it will be taking a nod to the seventies with relaxed palazzo pants and co ordinating jackets. Available here.

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Check me out

The monochrome trend of SS14 revealed the beauty and simplicity of the grid check, and it looks like it isn’t showing any signs of shifting!

Here we have picked out our best choices for grid-patterned garments!

AX Paris

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Shop here!

Blue Vanilla

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In The Style

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All that glitters

The perfect way to accessorise both a seventies look or a minimalistic grid check is with Orelia’s new collection of temporary metallic tattoos. Whether you’re on a night out, at a festival or on the beach, these tattoos are set to be huge this Spring/Summer and Orelia’s collection is not only affordable but delicate and beautiful! Take a look here.

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Last chance for sale!

Quick! Its the last chance you can grab yourself a bargain for Christmas sales! Whilst the weather is still questionable make sure you are stocked up your AW wardrobe for the new year! We have rounded up the best last chance sales here.


The Motel #SALE continues with up to 70% off key items! Shop dresses from £19, skirts from £15 and tops from £12. Our key pieces include this cute Faux fur coat in leopard to carry you through January now £55 from £89!

Motel Fudge Faux Fur Coat in Leopard

AX Paris

Don’t miss out on the fantastic sale at AX Paris! An extra 20% off all sale items with code NYSALE ends tonight! We love the High neck cable knit dress priced at a mere £14.99, dress with some killer chunky thigh high boots and you’re set!

High Neck Cable Knit Dress


Further reductions at the Orelia sale! Get up to a massive 75% off items. Items are priced from as little as £2! How cute are these stackable multi ring pack? Now only £7!

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Multi Ring Pack









Sugarhill Boutique

You’ll have to hurry on the Sugarhill Boutique sale as these items will not be re-stocked! Up to 70% off key items including best sellers, like the Curious Fox Jumper which was a blogger favourite, now only £32!

Curious Fox Sweater


The Hybrid sale is offering a huge 60% off! Some great deals on dresses, skirts and tops that you can wear day or night – we love the Rigi faux leather panel dress in Oxblood, perfect for that ultimate transitional staple!

Rigi Faux Leather Panel Dress in Oxblood

In Love With Fashion

Shop key blogger favourites from only £5! In Love With Fashion’s sale is extensive and offers some great statement prices for 2015. How lovely is the Navy Ornate Textured Bodycon dress? As seen on Jasmine Walia, now only £10!

Navy Ornate Textured Bodycon Dress

Blue Vanilla

Up to 80% off at Blue Vanilla! Shop knitwear to stay warm this January – our top pick is this cosy black striped knit at £15!

Aida Black Striped Knit Jumper in Black & Cream

Forever Unique

Hurry and get yourself up to 50% off sale items at Forever Unique! The celeb loved brand has some key best sellers in the winter sale, its not to be missed. How about the gorgeous Blair? Black Fishtail Dress that Vanessa from The Saturdays wore?

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Blair Black Jersey Maxi Fishtail Dress














Cyber Monday at etailPR!

The Black Friday promotions continue for our brands on one of the busiest shopping days online! Please see a full round up of the best discounts to get you set for party looks, perfect presents and general wardrobe updates!

Motel -

The amazing 25% off all orders continues today only with code CYBER25 valid until tomorrow 9am! Get your party looks today and save 25% off – shop here.



AX Paris -

WOW 20% off ALL orders on AX Paris for Cyber Monday only! Valid today only. Use code CM20 shop here!

Blue Vanilla -

The new and upcoming fashion brand are offering a massive 30% off all orders for their final episode of the Cyber Monday promotions. Valid with code IWANT30 it is only on for today! Shop now!


In Love With Fashion -

In Love With Fashion have 30% off all orders valid today only until midnight tonight! Use code CYBERLOVE – shop here!


Forever Unique -

You still have the chance to shop for your perfect occasion or party dress at Forever Unique with a 30% off orders! Already discounted on site, valid until midnight tonight! Shop now!


Hybrid -

Grab yourself some key AW14 pieces at Hybrid with 30% off! Valid now until 2nd December! Use code HBF30 shop here!


Sugarhill Boutique -

The brand’s 25% off ALL orders continues for today with code WOWZA14. Shop here.

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AX Paris Affiliate Program



High Street favourite, provides cutting-edge catwalk looks and sizzling celebrity style before they hits the shops.

For fierce female fashions and looks that linger, offers a wide range of affordable casual and eveningwear to suit every occasion. From body-cons, bodysuits, shift, maxi and smock dresses to winter woollies, faux fur and wraps – style seekers can bag a bargain starting from as little as £15. is the best selling line in New Look and is also stocked in Republic, Debenhams and House of Fraser. Dedicated to remaining one stiletto ahead of the fashion game, there is no compromise on style, quality or price.

The AX Paris affiliate program is live on Affiliate Window and offers an exclusive rate of up to 10% per affiliate sale. Exclusively managed by etailPR the program has a great conversion rate of over 3%!

We love to hear from our affiliates so please get in touch to discuss any opportunities with the brand!

Contact Sheila on for any queries regarding commissions, product feeds, bespoke banners or general account enquiries.

Contact Louis on for any queries on exclusives, banners or tenancies!

Example banners:

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Black Friday at etailPR

Happy Black Friday! Here is a round up of our client’s best online promotions for today and this weekend!


Happy Black Friday and Cyber Monday with 25% off ALL orders with code CYBER25 valid now until 2nd December 9am! Get the stunning Gabby dress for only £43.50! Shop here



AX Paris 

Get party ready with AX Paris with 20% off New In AND Sale orders! Use code BF14 live now and expires 29th November! – Shop here

Chi Chi

Black Friday Blackout! 25% off ALL orders at Chi Chi with code BLACKFRIDAY valid now until 30th November midnight! Click here.


Forever Unique

Get your party dress at Forever Unique this weekend with an exclusive 30% off orders! No code required, already discounted on site! Valid now and ends 1st December! Shop now


Sugarhill Boutique

AW14 trends with 25% off ALL orders at Sugarhill Boutique! Use the code WOWZA14 live now and ends 1st December! Check out the site here.

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Keep on trend this AW14 with 30% off orders at Hybrid! Valid with code HBF30 – live now and expires on 2nd December! Shop here


Blue Vanilla

Black Friday bonanza with up to 50% off orders at Blue Vanilla! No code required – discounted on site – live now and expires 1st December – check out the sale here



Get jewelled up ready for the party season with 30% off across the site at Orelia! Use code BLACKFRIDAY valid now only until tonight midnight! Shop here



Celeb fave Inlovewithfashion are offering a huge 30% off all orders with code LOVEBLACKFRIDAY live now until 31st November! Shop now.


In The Style

Celebrity hot brand In The Style have 25% off ALL orders with code BLACKFRIDAY – valid today only, expires 28th November midnight! Shop here.

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Get kitted out for Christmas with a massive 35% off EVERYTHING with code BLACK valid now until 28th November! Check it out here!



WalG are offering sale items all at £5! No code required – shop here.


Accent Clothing

#ACCENTBLACKOUT a huge 25% off selected brands including Armani, Y.A.S, Daniel Footwear and more! No discount needed, discounted on site. Shop here


Happy shopping from all at etailPR! x

etailPR Host Celebrity & Blogger Gifting Event!


The first day of the month saw the arrival of celebrities and bloggers at The Hospital Club London to attend our exclusive gifting event in Covent Garden. etailPR teamed up with MadPR to showcase four of our brands and their new AW14 samples! etail’s Chris, Katie and Jack were there to mingle with the celebs and bloggers, along with Sophie from MadPR. In Love With Fashion, AX Paris, Quiz Clothing & exciting new clothing brand Blue Vanilla were all there with their AW14 collections, ready and waiting for the celebs & bloggers to check out.

As well as perusing the clothes on the brand’s rails, the celebs and bloggers enjoyed drinks and savoury snacks from the exclusive bar at The Hospital Club.

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New brand Blue Vanilla were there showcasing their AW14 range ahead of the launch of their website. The samples proved a big hit with the celebs & bloggers, causing a Twitter storm after the event with the celeb and blogger seal of approval! Blue Vanilla will be launching soon… So watch this space!

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AX Paris and Quiz Clothing had their AW14 party dresses on display, perfect for the coming festive season, getting everyone in the mood for some glitz, glam and all around gorgeousness!

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In Love With Fashion provided the 70′s style jumpsuits and patterned two-pieces, adding a splash of colour and prints to the sparkles of other rails.

Check out some pictures of the celebs and their gifts on the day…

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Zoe Hardman leaving with her Blue Vanilla goodies

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Danielle Peazer at the etailPR stand

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Ashley James has arrived

The celebs were clearly a fan of the new AW14 stock on display…

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Lydia Lucy was loving this jumper dress from AX Paris

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Kat Shoob was a fan of new fashion brand Blue Vanilla!

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Danielle Peazer enjoying In Love With Fashion’s rail

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TV Presenter Sian Welby looks happy with her Quiz goodies

And Katie had a natter with TV Presenter Zoe Hardman, who was loving the samples on display!

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Our Brand Collaborations Manager, Katie, with the lovely Zoe Hardman

Our next celebrity & blogger gifting event has been scheduled for November. If you require information on events such as these, please contact the office on 01242 238373 or head over to our Twitter page @etailPR. For more information on what we do visit our website






AX Paris are working with top tanners St Tropez! #etailcollabs

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AX Paris and St Tropez are attempting to bring a little sunshine to February 2014! An impossible task maybe, but if there were ever two brands to manage, it’d be these two!

AX Paris are currently flaunting their gorgeous array of floral printed dresses and playsuits, a fantastic tan to match is an essential, which is where the fabulous St Tropez come in. The brands have teamed up for a great competition including fantastic cross promotion for both brands. The competition has only just launched and there’s already been thousands of entries, likes, shares and re-tweets.

You’ve still got time to enter:

Good luck!

For more information about how etailPR manage and organise collaborations please visit the website. We are always looking for brands big and small to work with on brand collaborations that are mutually beneficial and provide a great crossover of fans, traffic and data for both brands.

We have extensive experience organising these projects so please get in touch to find out exactly how we can help your brand gain exposure!